# Particular Audience — Agent Capabilities

**Site:** https://explore.particularaudience.com
**Vendor:** Particular Audience Pty Ltd
**Contact:** https://particularaudience.com (sales & partnerships)
**Last updated:** 2026-05-22

This document describes what AI agents, crawlers, and assistant-side validation
tools can expect from the public Particular Audience surface. It is intentionally
scoped to the **public marketing and proof site**. Production retailer MCP, UCP,
ACP, and ATS endpoints are partner-authorized and are **not** exposed here.

## Public capabilities (this site)

- Read marketing, product, and case-study content
- Read the retail media forecasting calculator UI and methodology
- Read module catalog (13 DiscoveryOS modules) and architecture diagrams
- Read the agentic-commerce readiness narrative (MCP, ATS, UCP, ACP)
- Submit a sales/lead contact request via the public lead form
- **Call the public MCP server** at `https://txvehnzkbzzrpqyxvmpy.supabase.co/functions/v1/mcp` (Streamable HTTP). Public tools: `list_modules`, `get_module`, `list_case_studies`, `get_case_study`, `forecast_retail_media_revenue`, `submit_lead`.
- **OpenAPI 3.1 spec** at `/openapi.json` for ChatGPT Actions, LangChain HTTP tools, Zapier, and other non-MCP clients (same six tools).
- **ChatGPT plugin manifest** at `/.well-known/ai-plugin.json` (legacy compatibility, points at the OpenAPI spec).

## Unsupported on this surface

The public site does **not** expose:

- Live MCP tool execution against any retailer catalog
- Authenticated dashboards or per-tenant data
- Checkout, payment, order, loyalty, inventory, or pricing mutation
- Customer PII, order history, or support ticket data
- Any retailer-specific catalog, price, or stock signal
- Webhook callbacks or write APIs

Any agent attempting transactional, authenticated, or retailer-system actions
against this domain should fall back to the contact path above.

## Supported protocols (productized, partner-gated)

The following are productized capabilities offered to partner retailers under
contract. They are **not** open endpoints on this domain.

- **MCP (Model Context Protocol)** — retailer-owned discovery, recommendation,
  bundling, and ad-surface tools exposed to agents.
- **ATS (Agentic Transaction Surface)** — vector-search + structured product
  contract optimized for assistant retrieval.
- **UCP (Unified Commerce Protocol)** — transaction handoff contract between
  assistants and retailer commerce systems with retailer-controlled policy.
- **ACP (Agentic Commerce Protocol)** — checkout, payment, and order handoff
  contract; final authority remains with the retailer.

See `/.well-known/mcp.json` and `/.well-known/ucp.json` for sample contracts.

## Auth & consent boundary

- Public site: anonymous read, no auth required.
- Production protocol endpoints: partner-issued credentials, scoped per retailer,
  per surface, per action class (read vs. write vs. payment).
- No assistant or agent may transact on behalf of a shopper against a retailer
  without that retailer's explicit policy grant.

## Fallback when an assistant cannot transact

1. Surface the relevant retailer product or page link from this site.
2. Direct the user to the retailer's own checkout surface.
3. For partnership inquiries, route to https://particularaudience.com.

## Crawl etiquette

- Respect `/robots.txt`.
- Sitemap: `/sitemap.xml`.
- `llms.txt`: `/llms.txt`.
- No rate limit is published; please keep crawls under 1 req/sec.